02 · A LOVING PLAN
For Mel Lutz · May 2026 · Confidential
The Plan
A loving plan to evolve All Systems Love.
Six months. Three phases — borrowed from the language you already use. Soil, Bloom, Harvest. Each phase has one job. Each job builds the next. The result is a loving, revenue-generating operating shape that reads as one thing instead of seven.
01
Soil (Consolidate)
Months 1–2
Pull the catalog into one All Systems Love operating shape. The web becomes the consolidation artifact — a single front door for everything you've made, organized so a patron, a partner, and a Council District chief of staff can each find what they came for in two clicks.
What ships in Soil:
- Consolidated web — All Systems Love as the parent, sub-brands (Mel's Love Land, Always Alice, Everything Is Soup, NEXT 100 Days, Tea Talk Wisdom, Heart of LA) as offerings inside it.
- A reusable pitch system — three or four package shapes you can send to patrons, civic partners, coalition members, and licensees without rebuilding from scratch each time.
- Existing memberships ($11 / $22 / $111) carry forward and get re-named under the All Systems Love umbrella with no break in revenue.
- Three judgment calls flagged for you on what stays consumer-facing, what becomes operator-only, and what gets retired.
02
Bloom (Activate)
Months 3–4
The consolidation gets its first public proof. Heart of LA becomes the lead activation — the architype of how art, commerce, and community come together when All Systems Love is operating at full strength. Coalition partners get onboarded against a shape, not a wish.
What ships in Bloom:
- Heart of LA goes public with a shaped coalition — Mayor's Office anchor, Council District onboarding kit, named foundational partners.
- Patron-Investor brief — the document the next conversation with patient capital starts from. Infrastructure thesis, not creator-economy thesis.
- Book-program activation — two of the ten titles get the launch treatment they didn't get the first time, anchored to the consolidated shape.
- The Heart-Led Rating System gets a working public-facing definition for the first time.
03
Harvest (Compound)
Months 5–6
The shape starts to compound. Revenue lines that were creator-economy-only start to diversify into civic operating fees, IP licensing, and patron capital. The partnership with Apex shifts from advisor to co-builder — depending on which path you've chosen at the bottom of this page.
What ships in Harvest:
- Rev-share product co-builds — one or two productized offerings co-built with Apex on rev-share terms, designed for licensing readiness.
- Two-way referral / co-sell channel — Apex opens its network for capital-raising and distribution; All Systems Love opens its coalition for Apex partner introductions.
- IP licensing readiness for the Heart-Led Rating System and the Succession Engine — what the first three license conversations need on the page before they happen.
- Operating-shape review at month six — what worked, what didn't, what year two looks like.
The lead bet
Soil is the unlock. Without the consolidation in months one and two, nothing in Bloom or Harvest has anywhere to land. The web relaunch and the pitch system are not pre-work — they are the work that makes the rest of the work possible.
A choice worth walking through
Two paths into the partnership.
Same destination by month six — All Systems Love with a loving, revenue-generating operating shape and a working partnership with Apex. The choice is which risk you front-load. Path A is our instinct as the entry shape. Path B is what the partnership grows into when the early work proves itself.
Path A — Focused Advisory + Guided Build our instinct
I advise on focus and strategy and guide the build of the consolidated web and pitch system; you keep full operational control.
Lower-risk path. Same destination.
I advise on focus, partnership strategy, and what to ship next, and I guide and work alongside you on the Soil-phase web and pitch system — bringing in Apex's build capability where it earns its place, with you and your team driving. Quarterly working sessions to keep the bigger calls on track. Revenue mechanisms stay yours; we sharpen them but don't share in them. The cleanest entry shape — it proves the working relationship before adding deeper integration.
Path B — Full Partnership
Everything in Path A — plus rev-share co-builds and a two-way referral and co-sell channel.
Higher-risk, higher-leverage path.
Apex co-builds one or two productized offerings with All Systems Love on a rev-share basis, and we open a two-way referral and co-sell channel for capital-raising and distribution. The partnership becomes the operating model rather than the support layer. Worth doing when the early Soil work has proved out and the appetite is there to commit to the layered shape from month three onward.
Both paths land in the same place — a loving, revenue-generating All Systems Love with a working partnership behind it.